Cisco News & Digital
Curated and incorporated Cisco tweets via Promoted Stories™ to drive high-quality traffic to the Cisco News Room, and generate new feed and blog subscribers, video plays and white paper downloads. The content was placed in targeted RSS feeds and was automatically updated as new Cisco content was created.
Pheedo created a content re-engagement strategy by using a combination of Promoted Stories™ and retargeting to re-energize visitors of the ServiceMax blog. The visitors were presented with the latest content from the ServiceMax blog when they were on other sites across the web.
Pheedo started working with Groupon in 2010 to implement real-time deal delivery to Groupon’s social media audience. Pheedo incorporated data learned from Groupon’s social media audience and deal engagement to send the most engaging deals to a look-a-like audience using Promoted Stories™.
Pheedo created an ongoing multi-platform content distribution program for Pitney Bowes. Using a combination blogs posts, tweets, and videos, Pheedo increased awareness and traffic of Pitney Bowes thought leadership content.
“We at Pitney Bowes believe in testing new platforms in today’s emerging technologies. Our partnership with Pheedo has exceeded anticipated success parameters in year one, and we look forward to Pheedo being an integral part of our corporate communications advertising foundation for the future.” DANIEL KOHN, PITNEY BOWES, CORPORATE MARKETING
Pheedo helped Bing drive Bing SERPs by integrating the Bing brand amongst trending news stories within specific categories, namely News, Sports, Entertainment and Music. Pheedo curated stories from hundreds of 3rd party sources, filtered out irrelevant stories and “pulled” top trending stories into dynamically updating Promoted Stories™ units which included a pre-populated Bing search bar. The units were distributed to Bing’s target audience and optimized in real-time, based on performance. As users engaged with the Promoted Stories™ unit, they were driven to a completed Bing SERP.
Ford Motor Co.
Pheedo worked closely with Ford to create a custom video campaign to launch the Ford Focus. The result was a viral video of a weeklong trip in Los Angeles with Doug, the sock puppet serving as the spokesperson for the new car, and his friend, the Gnome from Travelocity.com . Pheedo produced, created and distributed the video. http://mashable.com/2011/05/18/ford-focus-doug-campaign/